Top 10 Most Successful B2B TikTok Advertising Campaigns in the Information Technology Sector

1. Goodcall – AI‑Driven Call Assistant (B2B SaaS)

• Context: A GPT-powered phone assistant automates sales/customer service for SMBs.

• Results:

  • CAC dropped 96% (from $185 → $7)

  • 6 K+ new user sign‑ups

  • 75% retention among new users Econsultancy+2Empathy First Media+2Sculpt+2TikTok Ads+1TikTok Ads+1

2. pay.com.au – Business Payments Platform (Fintech/IT)

• Context: Australian payments platform targeting Australian businesses.

• Results:

  • Scaled budgets 2.6× while maintaining target CPA

  • Generated 6.5 K lifetime sign‑ups Business Insider+2TikTok Ads+2TikTok Ads+2

3. HubSpot – CRM & Marketing Solution (Marketing Tech)

• Context: Refocused awareness campaign using TopView + TopFeed.

• Results:

  • +4.35% brand association

  • +7.1% awareness and +9.5% ad recall

  • +10.5% favorability lift Econsultancy+2TikTok Ads+2TikTok Ads+2

4. Makro – Wholesale IT Systems for Hospitality (IT Services)

• Context: A B2B operations platform for hospitality pros in Spain.

• Results:

  • 94% of followers came from ads

  • €0.20 cost per follow

  • 3% response rate Business Insider+6TikTok Ads+6TikTok Ads+6

5. “Talking Heads” – TikTok B2B Brand Awareness (Platform Campaign)

• Context: TikTok’s own B2B campaign targeting marketers.

• Results:

  • 11% positive brand uplift

  • Won B2B category at Marketing Week Awards 2023 TikTok Ads+13Econsultancy+13TikTok Ads+13

6. TikTok For Business – “B2B Brand of the Year” Relaunch

• Context: TikTok’s platform-wide B2B relaunch campaign launched June 2020.

• Results:

  • Named B2B Brand of the Year at The Drum Awards 2021 TikTok Ads

7. tl;dv – AI Meeting Recorder (SaaS)

• Context: Voice-tech SaaS brand gaining TikTok brand recognition.

• Note: Highlighted by sculpt.agency as a stellar example in mid‑2024 TikTok Ads+2Sculpt+2TikTok Ads+2

8. Zapier – Workflow Automation (Tech SaaS)

• Context: API automation demos in native TikTok formats.

• Note: Recognized by Sculpt for turning tech workflows into engaging TikToks Sculpt

9. Confluence – Atlassian’s Collaboration Platform (Enterprise IT)

• Context: Positioning Confluence as a career-enhancing collaboration tool via creators.

• Note: Lauded by Sculpt for leveraging corporate culture to build IT brand identity TikTok Ads

10. Zendesk – Customer Service Software (IT Services)

• Context: Used creator-led trending formats and office culture stories.

• Results:

  • 1.16% average engagement rate

  • ~185 K average views Sculpt+1SocialTargeter+1