Santa Barbara County News and Events

Warming up Tuesday, tracking rain chances

Kraig Pakulski 0 75 Article rating: No rating

SANTA BARBRA COUNTY, Calif. - Warm and sunny weather continues this work week with temperatures into the high 70s and 80s.

Gusty northeast winds will pick up during the warm weather as well, especially midweek.

Dense fog is still possible this week in the mornings and evenings though marine layer strength will weaken with the offshore winds through Wednesday or Thursday.

High pressure holds through Friday when onshore flow returns for the weekend and temperatures drop into the 60s.

Rain is looking increasingly likely around Christmas.

The post Warming up Tuesday, tracking rain chances appeared first on News Channel 3-12.

No college degree, no problem? Not so fast

Kraig Pakulski 0 109 Article rating: No rating

Cherri McKinney rides the bus home from her office in Denver using an EcoPass, a free monthly RTD pass, provided to Colorado state employees.

Sara Hertwig for The Hechinger Report

 

DENVER — On a bus headed downtown, Cherri McKinney opened a compact mirror and — even as the vehicle rattled and blinding morning sun filled the window — skillfully applied eyeliner.

McKinney is a licensed aesthetician. She went into bookkeeping after graduating from high school in 1992, then ran a waxing salon for years. Later, she shifted into human resources at a homeless shelter. But stepping off the bus, she started her work day as a benefits and leave administrator for Colorado’s Department of Labor and Employment.

She wouldn’t have made it past some hiring managers.

“My background is kind of all over the place,” McKinney said. “You might have looked at my résumé and thought, ‘Wow, this girl doesn’t have a college education.’”

In fact, Colorado’s state government was looking for workers just like her. In 2022, Gov. Jared Polis signed an executive order directing state agencies to embrace “skills-based hiring” — evaluating job seekers based on abilities rather than education level — and to open more positions to applicants without college diplomas. When McKinney interviewed with the state in the summer of 2024, she said, she was asked practical questions about topics like the Family Medical Leave Act, not about her academic background.

For a decade, workforce organizations, researchers and public officials have pushed employers to stop requiring bachelor’s degrees for jobs that don’t need them, explains The Hechinger Report. That’s a response to a hiring trend that began during the Great Recession, when job seekers vastly outnumbered open positions and employers increased their use of bachelor’s degree requirements for many jobs — like administrative assistants, construction supervisors and insurance claims clerks — that people without college diplomas had capably handled. The so-called “paper ceiling,” advocates say, locks skilled workers without degrees out of good-paying jobs. Degree requirements hurt employers, too, advocates argue, by screening out valuable talent.

In recent years, at least 26 states, along with private companies like IBM and Accenture, began stripping degree requirements and focusing hiring practices on applicants’ skills. A job seeker’s market after COVID

Small business holiday trends to watch in 2025

Kraig Pakulski 0 110 Article rating: No rating

A female business owner arranging stock clothing for her store's window display.

Monkey Business Images // Shutterstock

 

2024 was a rebound year for small businesses. Not only did performance exceed expectations across the board, but 79% of respondents in Bluevine’s Business Owner Success Survey conducted in November 2024 entered 2025 confident that their businesses would beat expectations again. Their customers, on the other hand, have felt far more cautious about their economic future, but they also aren’t planning to spend less this holiday season—in fact, the average American household will spend 5.7% more on holiday expenses in 2025 than in 2024, according to Simon-Kucher’s summer 2025 survey.

Yes, while shoppers from all income brackets reported they’d be cutting back on nonessential spending, 65% of households plan to match or increase last year’s holiday budget, McKinsey’s August 2025 ConsumerWise survey found. This percentage climbs with household income, as 84% of households earning $75,000 or more plan to do the same, per Optimove’s July 2025 survey of higher-income households.

What’s going on? While survey respondents may be honestly reporting overall cutbacks, most still plan to celebrate holiday traditions like gathering and gift-giving, and will be more generous in spending on gifts than on themselves, according to surveys from PwC and Mailchimp and Canvas8. This means that, while overall holiday spending is projected to grow in 2025 (relative to last year), according to Simon-Kucher, your customers will be spending more selectively, and seeking out sales, deals, and value more intentionally than ever before.

To help you navigate the long and delicate holiday season ahead, Bluevine compiled insights from 12 different customer analytics reports to help you understand your customers’ mindsets, take advantage of peak sales periods, and execute a holiday marketing strategy that will steer your business confidently into 2026.

Key insights

  • Americans plan to spend as much as they did on last year’s holidays, but more intentionally.
  • Tariff anxiety will drive some early spending as shoppers rush to beat price increases.
  • Customers will increasingly ask AI for gift recommendations this year and beyond.

Key actions

  • Capture high-value customers before Cyber Week, which will dominate seasonal sales.
  • Provide options to last-minute and post-Christmas shoppers to establish loyal customers.
  • Optimize your business websit
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