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For as long as we’ve had the internet, we’ve been using it to celebrate the holidays.
If you’re an elder millennial or Gen Xer, you probably still remember the early rituals well: sending laughably pixelated e-cards, posting seasonal greetings on message boards, rushing home to change your AIM font to holiday colors after school. Perhaps you painstakingly decorated your GeoCities page with HTML snowfall and a looping MIDI soundtrack of “Carol of the Bells.” Or maybe you’re a Gen Z digital native who grew up on a diet of YouTube Christmas concerts and Elf Yourself videos. Born squarely in the online era, you’ve never known a holiday season that wasn’t celebrated, in one way or another, on a device.
Over the years, we’ve watched the internet evolve from clunky and dorky to delightful and, well, everywhere. Today, online holiday shopping generates $282 billion in the U.S. and $1.2 trillion globally, according to Salesforce data. In 2024 alone, $229 billion of that online holiday commerce was influenced by AI tools and recommendation engines, which shows just how ingrained digital behavior is in how we celebrate.
However distorted those primitive graphics look to us now, the internet’s onset undoubtedly marked something huge. It was the first time people could share holiday moments with loved ones without being in the same room, or even online at the same time. And as the web matured, our digital holiday habits leveled up with it. Suddenly, December wasn’t about waiting for someone to check their email, but rather experiencing real-time festivities in virtual spaces. Livestreamed concerts replaced those tinny MIDI files, synchronous group video chats took over from digital greeting cards, and people began connecting across states, countries and time zones.
To understand how we got from e-cards and decked-out webpages to the way we now use the web to orchestrate real-time virtual celebrations, Decentraland dug into three decades of internet archives from cultural sources like Reddit, The Atlantic, ABC News, Smithsonian Magazine and more.
The timeline that emerges is oddly tender, unexpectedly funny and instantly nostalgic to anyone who’s grown up alongside the net.
1990s: Message boards, e-cards, and early online shopping
Message boards and forums
In the early 1990s (and even late 1980s), the holiday season started seeping onto the web through message boards and text archive files. Sites like Textfiles.com now preserve folders of seasonal poems, jokes, and parodies, hosted in a folder called “Holiday Textfiles.” These pieces come from the wider bulletin board system (BBS) and early message-board culture, where people shared text files digitally long before the modern web. Both were precurs