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The internet has changed how people look for information. Rather than scrolling through links, millions now type full questions into AI chat tools and expect direct answers. With more than 800 million weekly active users, ChatGPT sits at the center of this shift, and it has become a default destination for everyday decision-making. That level of attention has not gone unnoticed by advertisers or by OpenAI itself. Here, Floodlight, a programmatic ad solutions provider, breaks down how ChatGPT ads work and what users and brands should expect.

TL;DR: On Monday, Feb. 9, 2026, U.S. users on the free and Go ($8/month) tiers of ChatGPT began receiving ads inside the conversations. OpenAI has committed that ads do not influence answers, user data will not be sold, and personalization is optional. However, there is no public ad platform yet.

When Will ChatGPT Introduce Ads?

On Feb. 9, 2026, OpenAI launched ads inside ChatGPT. The ads appear for logged-in U.S. adults using the free tier or the $8-per-month ChatGPT Go tier. Higher-paid plans (Plus, Pro, Business, and Enterprise) will remain ad-free.

Ads will appear separately from the chatbot’s responses and will be clearly labeled as sponsored content. These ads will sit at the bottom of answers when there is a relevant product or service.

Why This Shift Happened So Quickly

ChatGPT launched publicly in late 2022 and quickly became one of the fastest-growing consumer applications in history. Today, it processes hundreds of millions of daily prompts. This growth reflects a behavioral change: People now rely on AI chat tools for tasks they once handled through search engines like Google and Bing.

OpenAI has raised roughly $64 billion from investors but generated only a fraction of that in revenue last year. Running AI systems at this scale is expensive, and most users never pay. The majority remain on the free tier, creating a need for sustainable monetization. From a financial perspective, rolling out ads within ChatGPT makes sense.

Why Helpful Tools Rarely Stay Free

The U.S. advertising market is enormous. In 2024, advertisers spent more than $258.6 billion on digital ads. Platforms like Google and Meta built their businesses by monetizing user attention through targeted advertising. When a platform attracts hundreds of millions of active users, advertisers are sure to follow.

This pattern repeats: Advertising follows attention, and platforms need revenue to scale. Unlike social media feeds or search results, AI chat tools feel more personal. Users share specific questions, preferences, and goals, making advertising potentially more relevant than simply giving ad space to whichever brand pays the most to be shown.

How ChatGPT Ads Will Work

Ads will be tied to conversation context. If a user asks about di

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The medical community oversimplified cardiac care for too long: A heart was a heart, regardless of whether it beat in a man or a woman.

Embedded in decades of research and clinical practice, this male-centric perspective has had profound, often tragic, consequences for women’s heart health, Northwell Health reports. It’s time to fully acknowledge and act upon the critical differences that define the female cardiovascular system.

Historically, heart disease research has predominantly focused on men

From the 1940s through the 1970s, the vast majority of studies identifying heart disease risk factors and developing treatment strategies included only male participants. The assumption was that findings from men could simply be applied to women. This oversight meant that women’s unique physiological responses, symptoms, and disease presentations were largely ignored. While the Framingham Heart Study did include women, its early, limited data wrongly suggested that women didn’t really get heart disease, further hindering progress.

The true cost of this historical blindness became terrifyingly clear in the mid-1980s. As advanced treatments like stents and statins began to significantly lower heart disease mortality rates for men, women’s rates remained stagnant. Then, shockingly, they started to climb. More women than men were dying of heart disease for the first time, and the gap continued to widen. This undeniable disparity was the ultimate wake-up call, forcing us to ask: “Does biological sex matter?”

Women’s heart attack symptoms can differ and may be less obvious

The classic “Hollywood heart attack”—crushing chest pain radiating down the arm—is often a male presentation. Women, however, frequently experience chest pain, along with more subtle symptoms, such as shortness of breath, nausea, fatigue, or discomfort in the jaw, back, or arm. In the past, these were termed “atypical” symptoms and were too often dismissed, leading to delayed diagnosis, misdiagnosis, or even being told “it’s all in your head.” We also learned of “silent MIs,” where heart damage is seen on an ECG even without the woman experiencing overt symptoms.

Many women experience heart attacks without traditional coronary artery blockages

Historically, heart attacks were equated with completely blocked coronary arteries. Yet large, international studies like TIMI IIIB revealed that a significant percentage—up to a quarter—of women diagnosed with myocardial infarction had no obstructive lesions in their major arteries. This groundbreaking discovery challenged the very definition of a heart attack and showed that diagnostic gold standards were insufficient for women. It pointed to different underlying mechanisms of disease, such as microvascular dysfunction, a form of non-obstructive heart disease in which tiny coronary arteries fail to properly widen, reducing oxygen-rich blood flow to the heart muscle.

Risk factors and

Hyundai

Each year, the Edmunds Top Rated Awards are bestowed on the best new cars, trucks and SUVs on sale. To win, a vehicle must rank at the top of its class according to Edmunds’ vehicle testing program. That means each winner has been tested at the Edmunds test track and thoroughly evaluated over many miles of real-world use.

Edmunds divides the awards into six main categories: best car, best SUV and best truck, and electric versions of the same categories. This year’s Edmunds Top Rated Awards feature some repeat winners and newcomers, and each is a great choice if you’re planning to purchase a new vehicle. Note that all prices below include destination charges.

Edmunds Best of the Best: Hyundai Palisade Hybrid

Starting price: $45,760

Edmunds

The new Hyundai Palisade doesn’t just level up over its predecessor; it raises the bar for SUVs of all shapes and sizes. The Palisade offers luxury SUV vibes despite starting at $45,760, and comes packed with every technology feature and creature comfort anyone could want. The Palisade Hybrid goes one step further thanks to its punchy yet efficient turbocharged engine. With its high Edmunds Rating of 8.3 out of 10, there’s no better new vehicle on sale today than the Hyundai Palisade Hybrid.

Edmunds Top Rated Car: Honda Civic Hybrid

Starting price for a Civic sedan with the hybrid engine: $30,590

Edmunds

The Honda Civic maintains its spot from last year as the Edmunds Top Rated Car for 2026. With its available hybrid powertrain, the Civic achieves up to an EPA-estimated 49 mpg in combined city/highway driving, which is excellent for a small car. On top of that, the Civi

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On a crowded highway, the difference between a close call and a catastrophe can be a few seconds of impulse control. Researchers have long examined the risky behaviors that often come with aggressive driving. This involves speeding, tailgating, unsafe lane changes, and confrontational gestures. These driving behaviors trigger angry responses and escalate tensions between motorists. One category of these encounters, however, has proven easier to quantify than most: incidents in which road rage involves a firearm.

To better understand where and how road rage is most likely to occur, Temple Injury Law, a personal injury law firm, examined publicly available transportation and safety data to identify the areas with the highest number of road rage incidents across the United States.

Road rage is common. Measuring it is hard.

Ask drivers if they’ve witnessed aggressive behavior on the road, and most will say yes. In a 2025 AAA Foundation for Traffic Safety report, 96% of drivers surveyed reported engaging in aggressive driving or road rage behaviors at least once in the prior year.

But “road rage” is a squishy category. Many confrontations never become police reports, let alone crashes. Even in fatal-crash data, the National Safety Council notes that only incidents involving crashes get counted: just 1.2% of vehicles involved in 2023 fatal crashes were linked to “road rage” in crash surveillance data.

That data gap is one reason firearm-involved road rage has become a proxy for understanding where driving anger turns especially dangerous: gun incidents are more likely to draw official response and media attention, creating a clearer paper trail than insults, horn-blaring, or intimidation.

Where drivers “lose their cool” most often

Because road rage can look different from one incident to the next, there isn’t a single perfect scoreboard for where it’s “worst.” But gun-involved road rage incidents provide measurable data from The Trace’s analysis.

By total incidents, the most populous states lead

When you simply count the number of gun-involved road rage incidents between 2014 and 2023, the nation’s most populous states rise to the top:

Read more

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Medical costs can add up quickly, especially if you need ongoing care or specialized treatment. Even with insurance, most people still pay for some healthcare expenses out of pocket.

The IRS allows taxpayers to deduct certain qualified medical and dental expenses on their tax return as long as specific requirements are met. Many people are familiar with deducting common costs like prescription medications, eyeglasses, dental cleanings, and visits to healthcare professionals.

But there are some eligible medical expenses that you may overlook. From vision correction surgery to medically necessary wigs, understanding which costs qualify and keeping proper records can help you save money during tax time. Below, GoodRx, a platform for medication savings, highlights seven commonly overlooked deductions and how to claim them.

Key takeaways:

• You can deduct qualified medical expenses if you itemize deductions. But only the portion that exceeds 7.5% of your adjusted gross income counts.
• In addition to common expenses like prescription eyeglasses and dental care, you may also be able to deduct costs such as wigs and medical transportation.
• Keep detailed receipts and supporting documentation for medical expenses you plan to claim. This may include proof of payment and documentation showing the expense was medically necessary.

How do I claim medical expenses on my taxes?

You can deduct medical expenses only if you itemize deductions on your tax return. If you take the standard deduction, you won’t be able to claim medical expenses.

Itemizing deductions means listing all eligible expenses for the year instead of taking the fixed standard deduction amount based on your filing status. Only medical expenses, added together, that are more than 7.5% of your adjusted gross income (AGI) are deductible.

If you itemize, then you can’t also take the standard deduction. You must choose one or the other.

If you itemize, here are the steps you need to take to claim medical expenses:

1. Add up your eligible medical expenses for the year. This includes expenses for yourself, your spouse, and your dependents.
2. Compare your total itemized deductions with the standard deduction. If itemizing gives you a larger deduction, it may make sense to itemize.
3. Report your qualified medical expenses. On Schedule A (Form 1040), enter your total unreimbursed medical and dental expenses on Line 1.
4. Follow the instructions on Schedule A. Calculate how much of your medical expenses you can deduct after applying.

Which medical expenses are tax-deductible?

You can ded