By Madeline Holcombe, CNN
(CNN) — You grab your phone and in that first swipe, you see someone traveling the world. Why aren’t you on vacation? Swipe again, and someone is living off the grid. Wow, shouldn’t you get rid of your laptop? Swipe once more, and a tech CEO is telling you how AI is going to optimize your hustle.
Does it feel like your brain is rotting away?
If it seems as though social media and online content are dragging you around instead of enriching your daily life, you probably relate to Tiziana Bucec, a content creator in Berlin whose social media posts combat a slang term that’s widely used online: “brain rot.”
“I’m making this series because I’m tired of feeling like social media makes us dumber, more anxious and less aware,” she said in her first anti-brain rot video, which then became a series on how social media use impacts the brain and how to moderate use.
Brain rot isn’t a scientific term. It has come to refer to content that might be funny nonsense, Bucec said. Think Skibidi Toilet or 6-7. But it has evolved into a popular way to complain that excessive use of social media has decreased critical thinking and attention span.
While there’s not much scientific research on brain rot and its possible effects, we can use knowledge about the brain and addiction to infer some possibilities, said Dr. Costantino Iadecola, Anne Parrish Titzell Professor of Neurology at Weill Cornell Medicine and director and chair of the Feil Family Brain and Mind Research Institute.
The mechanisms that keep you mindlessly scrolling may be similar to those behind addictions such as drug and alcohol use or gambling. In teens diagnosed with internet addiction, past research has found disrupted signaling between brain regions important for controlling attention, working memory and more. It’s reasonable to expect that the amount of time people spend mindlessly engaging with low-quality content, or brain rot, can have detrimental effects, Iadecola said.
What makes content low quality?
The main culprit of brain rot is low-quality content, which often refers to short-term videos, like those funny cat compilations or that teen doing a viral dance, said Dr. Nidhi Gupta, a pediatric endocrinologist in Franklin, Tennessee, and author of “Calm the Noise: Why Adults Must Escape Digital Addiction to Save the Next Generation.”
“Our attention spans are finite, and when we have so much content competing for our attention span, something essential is going to be missed, whether it is health, whether it is work, relationships or sleep,” Gupta said. “We download that low-quality digital media, that digital noise, into our brain space.”
Short-form content, whether it’s watching someone try on outfits or prank their partner, is designed to give you a big hit of dopamine, the neurotransmitter responsible for reward and motivation, and get you to keep coming back, Iadecola said.
Often, but not always, that content isn’t helping the viewer learn, grow or develop, he added.
Watching a lot of it can prime a brain to expect frequent and explosive bursts of excitement, which can make longer and more deeply engaging forms of media feel boring and inadequate, Gupta said.
Not just a kid problem
Iadecola is most concerned for kids when it comes to brain rot, h