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Tariffs are pricing Americans out of renovating, survey finds

Kraig Pakulski 0 50 Article rating: No rating

A young couple choosing new bathroom furniture.

Hryshchyshen Serhii // Shutterstock

 

Throughout 2025, many industries have seen increased prices on goods due to changes in tariffs. Often, these price increases are passed on to the consumer, ultimately impacting the choices they make in their daily lives. In partnership with Pollfish, Eagle Woodworking conducted a survey of 1,000 U.S. homeowners on Nov. 18 to determine how tariffs are affecting their renovation decisions.

Survey results show that many Americans are delaying their renovations until a more favorable time, while others are forgoing them altogether in the face of increased prices. Let’s take a look at the survey results to see where the economic tensions lie and how Americans are pulling back their renovation plans.

Key Takeaways

  • Remodeling costs are on the rise. Over half of homeowners said tariffs increased their remodeling costs.
  • Homeowners are hesitating to plan renovations due to costs. Nearly 70% of homeowners report concern that trade policies will make home projects unaffordable.
  • Secondhand products are gaining popularity. Secondhand or upcycled goods are favored by 24% of homeowners.

What Renovations Are Americans Planning

Rather than get into large renovation projects, homeowners are trending toward buying new furniture and appliances, but even these purchases are getting put on hold. Among those planning a remodel, 39% were focused on remodeling and decorating a bathroom, followed closely by a third (33%) who are planning to remodel or redecorate their kitchen.

Twenty-four percent said they have other remodeling or decorating plans. Interestingly, almost a quarter (22%) responded that they weren’t planning any renovations for this year, and only 12% were planning to add an extension.

A data graphic showing the top home renovation plans this year.

Eagle Woodworking

How Tariffs Have Disrupted Renovation Plans

The tariffs, either announced, enacted, or expected, have already had an impact on the homebuilding and renovation industry. In fact, over half (52%) of survey respondents said that tariffs have increased costs for their projects. As a result, 30% paused their projects in hopes that prices would level out or come down in the future.

In April, according to the National Association of Homebuilders/Wells Fargo Housing Market Index (HMI), suppliers increased their prices by 6.3%. Some builders are preordering materials to keep costs down, but often don’t have a place to store them.

However, according to the latest HMI survey,

What is shadow AI and what can you do about it?

Kraig Pakulski 0 54 Article rating: No rating

A business team in a meeting room but each member is using their phone.

antoniodiaz // Shutterstock

 

Organizations across industries are actively investing in AI to streamline operations, boost productivity, and stay ahead in competitive markets. However, most proceed with caution when rolling out new AI solutions internally as they need to meet standards for AI security, compliance, and responsible use through rigorous testing and assessments.

At the same time, teams may occasionally adopt AI solutions outside formal channels to simplify their workload. Often, these are commercially available tools that haven’t been vetted and approved by IT teams, which raises the issue of shadow AI, Vanta reports.

What is shadow AI?

Shadow AI refers to the use of AI tools and services within an organization outside formalized IT, security, or compliance oversight. It has become a growing trend in recent times due to the increasing accessibility of AI solutions. Options like ChatGPT, Midjourney, Claude, and Julius AI are easily available online and require little to no tech experience. This means that stakeholders may adopt them to support their everyday tasks without notifying management.

Let’s clarify the difference between shadow AI and shadow IT, which are similar concepts. While shadow AI refers to the use of AI tools without approval or oversight, shadow IT is the broader term that encompasses the unauthorized use of all software, hardware, and technology systems in an organization.

Though different in scope, both increase the chances of risk exposure and security breaches. Still, shadow IT is trickier to detect and control because it involves off-the-shelf apps, cloud-based services, and employee-owned devices that are easy to overlook.

According to Vanta’s AI governance survey, although 59% of companies feel confident in their visibility into AI tools, only 36% have or are developing an AI policy—meaning many organizations overestimate their controls and lack the formal structures necessary to manage AI responsibly.

Why should organizations worry about shadow AI?

The primary reason to worry about shadow AI is the low entry barrier for cloud-based AI tools. Most solutions require no additional setup or company credentials, and workers can use them without the guidance of AI teams.

Some of the reasons why stakeholders may resort to shadow AI are:

  • Perceived productivity gain: From the layperson’s perspective, these tools surpass human processing limits and seem to deliver fast and easy results across creative use cases with no apparent harm.
  • Gaps in internal governance: Many organizations still lack clear, accessible policies on how AI should (or shouldn’t) be used or what risks it poses.
  • Slow approval process: Formal evaluations and approval chains are often seen as bottlenecks, so shadow AI emerges as a workaround to avoid slow internal processes.

In some cases, shadow AI doesn’t originate from internal us

How to bring AI into your workflows with AI integration

Kraig Pakulski 0 47 Article rating: No rating

Person using a laptop and phone illustrated with automated business workflow chart graphics.

TippaPatt // Shutterstock

 

We were all traumatized enough by the Borg in “Star Trek: Next Generation” that the term “AI integration” might come with some baggage. But to humanity’s intense relief, integrating AI into your business doesn’t require assimilation by a terrifying cybernetic collective.

AI integration is about making your workflows work better. It means connecting AI tools—like ChatGPT, Claude, or custom models—to the apps and systems your team already uses, so they can help you automate repetitive tasks, surface better insights, and move faster.

AI orchestration company Zapier digs into what AI integration really means and how real teams are putting it to use, including a step-by-step approach to bringing AI into your workflows.

What is AI integration?

AI integration is the process of embedding artificial intelligence tools into your existing systems and workflows to automate tasks, streamline decision-making, and unlock new capabilities.

Think of it like plugging smart functionality into the tools you already use. Instead of logging in to a separate app to ask ChatGPT a question, for example, you might build a workflow that automatically routes customer support tickets through an AI model to summarize the issue, determine urgency, and assign it to the right team — all before a human ever looks at it.

Or, let’s say you’re managing a content team. With AI integrated into your editorial workflow, you can automatically generate SEO briefs, draft outlines, or repurpose blog posts into LinkedIn updates — all using structured prompts and a few clicks inside the apps your team already uses, like Google Docs or Notion.

It’s the difference between using AI as a novelty and making it part of how your business operates every day.

Why AI integration matters

As more companies adopt AI-powered workflows, the opportunity cost of not integrating AI is only getting higher. Businesses that integrate AI will move faster, operate leaner, and deliver more personalized experiences. If your competitors are automating and you’re not, you’re playing catch-up.

Here’s how AI integration makes an impact:

  • Time savings at scale. AI can knock out repetitive tasks in seconds. When you bake those automations into your workflows, you’re multiplying your team’s capacity without adding headcount.
  • Faster, smarter decision-making. AI tools can analyze large amounts of data faster than any human, surfacing insights that would otherwise take hours (or get missed altogether). Integrated AI can help your team move from gut decisions to data-backed action.
  • Improved consistency and quality. People get tired, distracted, and busy. AI doesn’t. When integrated into your workflows, AI can help maintain consistent tone in co

4 signs your startup is fundable, according to top investors

Kraig Pakulski 0 38 Article rating: No rating

A business team brainstorming during a meeting.

PeopleImages // Shutterstock

 

Every beautiful garden begins with a humble seed planted in the ground. That’s where the startup world got the term “seed funding”: some of the earliest money a new company receives to grow.

“For startups, seed investing is what is needed for you to see those beautiful tulips one day,” says Michael Duda, cofounder and managing partner of Bullish Inc., a venture capital firm that has invested in companies like Warby Parker, Peloton, Harry’s, Bubble Beauty, and Bandit Running.

“It’s that early money to plant the beginning of something in the ground, and hopefully help it grow and flourish in the future,” Duda tells Shopify.

While seed funding is often associated with venture capital firms, startups can seek capital from a variety of sources, including friends and family, crowdfunding platforms, and grants. Whichever sources you choose, securing funding can be a challenge for a new business. A polished pitch starts with these four things.

You have an MVP

It’s helpful to have at least a basic example of your product or service—even if it’s a minimum viable product (MVP)—to show your potential investors. An MVP is a basic version of a product or service with just enough features for customers to use and interact with, while still feeling complete.

This doesn’t necessarily have to be a full prototype. There are several types of MVPs that don’t require you to build a product, such as a website describing the product and its features, an explainer video, a marketing campaign driving people to sign up for a waitlist, or a single-feature MVP to test one functionality.

When Susie Harrison was building Hearth Display, a digital whiteboard that helps families organize schedules and chores, her MVPs were design concepts she created in Figma and shared with her target audience. “We started by quite literally just showing families the actual product designs of the software features—not even a fully baked hardware prototype, not even a fully baked engineered software experience,” she says.

While Harrison’s MVP was more conceptual, it allowed her to validate the need for her business.

You can demonstrate consumer traction

Besides giving you something tangible to show investors, MVPs also allow you to collect feedback from users and prove consumer interest to investors. Harrison knew this was especially crucial for Hearth Display, which aimed to solve a problem many male investors couldn’t relate to—the mental load of running a home.

“One of the points of pushback that we received from potential investors was around whether or not somebody would actually pay to solve this problem,” Harrison says. “We also had pushback around whether or not the problem was actually real.”

Harrison first created Facebook groups to gather families’ pain points and feedback as she began building the concept of Hearth Display. She then launched a pre-order campaign where customers put down a small (refundable) deposit. Finally, she followed it up with an Indiegogo c

Which are the best and worst cities to own a car in 2025?

Kraig Pakulski 0 44 Article rating: No rating

Street view of downtown Detroit, Michigan.

nvphoto // Shutterstock

 

Traffic, infrastructure, and the safety of roads may be one aspect of owning and driving a car. The other side of metrics includes the cost of ownership, which is primarily the insurance cost, parking fees, repair and maintenance charges, and gas rates. The multiple costs associated with owning a car have been researched and analyzed here by Way.com to list out the five best cities for car owners in 2025 and the most expensive ones.

Do the lower gas prices alone make a city an affordable place to own a car? Not really. For example, the states in the South often experience lower gas prices; however, there is the added burden of sales taxes or documentation fees that might increase the cost of ownership in those places. Therefore, it is an amalgamation of several factors that need to be considered when analyzing the best cities to own a car.

5 Most Expensive and Affordable Cities to Own a Car in the United States

Keeping aside depreciation that is bound to happen and the fuel prices that are dynamic, insurance costs, though a variable expense, form a major cost of owning a car in the United States. Based on Way.com’s data, we analyzed the insurance rates and listed the most affordable and the most expensive cities for full coverage car insurance, along with the gas and parking rates in these cities.

5 Cheapest Cities to Own a Car in the United States

A table listing the top 5 cheapest cities to own a car in the US.

Way.com

Fond Du Lac

Fond Du Lac, Wisconsin, is a budget-friendly location for car ownership. It has the lowest average full coverage insurance rate among the cities at $99.51 per month. The gas price is competitive at $2.87 per gallon.

Johnson City

Johnson City, Tennessee, offers an average full coverage insurance rate of $103.66 per month, and regular gas costs $2.90 per gallon. However, hourly parking may not be very affordable, as the rates can average up to $18.59.

Green Bay

With gas prices at $2.86 per gallon, car ownership is affordable in Green Bay, Wisconsin. This, along with an average full coverage insurance rate of $104 per month, makes it a cheaper city to own a car.

Appleton

The lower gas prices, combined with lower insurance rates, play a crucial role in keeping the ownership costs low in Appleton, Wisconsin.

Kingsport

Kingsport, Tennessee, might seem like an unusual choice for a cheap city. However, lower gas prices, no wheel tax, and an average insurance rate of $107 per month make it less expensive to own a car in Kingsport.

5 Expensive Cities to Own a Car in the United States

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