DC Studio // Shutterstock

As companies race to scale revenue operations efficiently, a new role is emerging at the intersection of technology and business strategy: the GTM (go-to-market) engineer. According to ZoomInfo data, hiring for the role has doubled year over year for the last two years, with hiring peaks in January and July. In mid-2025 LinkedIn had over 1,400 postings for GTM engineering roles, with over 3,000 listed in January of 2026 and salaries ranging from low to high six figures. This position combines technical skills with commercial acumen to build, automate, and optimize the systems that power lead generation, sales intelligence, and customer acquisition.

ZoomInfo

For professionals looking to pivot into a high-impact role in 2026, GTM engineering offers a compelling opportunity. The position is in demand, commands competitive compensation, and sits at the center of how modern companies drive growth through automated lead generation and sales prospecting tools.

What Is GTM Engineering?

GTM engineering is the application of an engineering mindset to revenue operations. GTM engineers design and automate the systems that power growth—from data pipelines and workflow automation to tool integrations and AI-powered processes.

The role spans software infrastructure, data management, and workflow automation, all working together to help revenue teams move faster, stay aligned, and execute without friction.

Some describe it as revenue systems engineering. Others see it as the next evolution of revenue operations. Either way, it’s a critical function for companies building scalable, efficient, and intelligent go-to-market motions.

Wait—Isn’t This Just Demand Generation?

The short answer: no. While GTM engineering and demand generation both touch marketing systems and care about growth, they sit in fundamentally different parts of the value chain.

Demand generation has historically focused on creating top-of-funnel leads through campaigns and programs. The role centers on volume: running ads, executing email campaigns, hosting events, and optimizing channels to drive more prospects into the pipeline. Demand gen teams answer questions like “How do we get more leads?” and “Which channels drive the most pipeline?”

GTM engineering operates differently. Rather than running individual campaigns, GTM engineers build the underlying systems that make revenue generation repeatable, automated, and scalable across the entire funnel.

Here’s the distinction:

Demand generation asks: “How do we get more people in?”

GTM engineering asks: “How does the entire system work once they’re in—and how

Krista Nelson for Near

Budget constraints, talent shortages, and long recruitment cycles are pushing companies to look beyond domestic borders to hire the talent they need to grow. And Latin America is increasingly a top destination.

Near’s 2026 State of LatAm Hiring Report analyzes over 2,000 placements made by U.S. companies over the past year across 411 roles. The data reveals some interesting trends.

Key takeaways:

1. U.S. companies hiring in Latin America access experienced professionals they can’t afford or find domestically, with 84% of placements at mid-level or senior positions.
2. Companies hiring in Latin America build full teams when needed rather than hiring incrementally, scaling departments that would take years with US-only budgets.
3. U.S. companies hiring in Latin America should prioritize finding the right talent for each role over targeting specific countries, as top professionals exist throughout the region.

1. Colombia overtook Argentina as the top hiring destination

For the first time in Near’s data, Colombia became the #1 hiring destination for U.S. companies, rising from #3 to 23% of placements. Argentina, which dominated in previous years, now sits at #2, while Brazil rounds out the top three.

Near (Hire With Near)

Colombia’s rise in popularity as a nearshoring destination is driven by strength in accounting, finance, and sales roles. Argentina remains the go-to for finance and accounting positions, while Brazil dominates marketing and IT & engineering hires.

This shift reveals something important about how U.S. companies are thinking about LatAm hiring. While Argentina is a well-known outsourcing and hiring destination, great talent exists throughout Latin America. Colombia has tremendous strengths—from its growing tech ecosystem to its strong business culture—and companies are discovering what’s been there all along.

This geographic spread isn’t about different countries being “better” at certain roles. It’s about companies realizing that top talent isn’t concentrated in just one or two countries. You can find exceptional accountants, engineers, marketers, and sales professionals across the region.

This geographic diversification is expected to accelerate throughout 2026.

What this means for hiring managers: Don’t limit your search to the most well-known LatAm countries. Great talent exists throughout the region, often with varying cost structures that can wor

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While winter brings warm mugs of hot chocolate and relaxing evenings by the fire, it may also bring bouts of dry, irritated skin. Although frustrating to treat, dry winter skin is more common than you may think.

Our skin becomes dry when it lacks moisture. Low humidity in the winter can dry out skin, and this problem is then exacerbated by cold temperatures and harsh winds. Additionally, according to Medical News Today, the lipids in our outermost layer of skin cannot effectively protect us from toxins when they are not hydrated, increasing levels of irritation and discomfort.

Unfortunately, staying inside isn’t the answer. Electric heaters, fireplaces and hot showers can contribute to excessive dryness just as much as the elements can. Not only does this dryness feel uncomfortable to touch, but it can result in itching, stinging and raw sensations when left untreated. If you find yourself constantly scratching or buying dozens of lotions each winter, try these nine easy ways Culligan shares to soothe your skin until springtime.

1. Humidify.

The easiest way to combat the effects of low humidity is to add humidity back to your air. Dermatologists like Rebecca Dufner, MD, MBA, FAAD, from Tufts Medicine recommend that those with chronic dry skin or other conditions like eczema consider using a humidifier to help prevent skin from drying out. Running a humidifier in your home can not only help rehydrate the skin but also combat other winter ailments like nosebleeds, cracked lips, irritated throat or vocal folds, and allergy symptoms. In fact, a study from researchers at The New School and The City University of New York found that increasing relative humidity by 40% significantly reduces the spread of airborne viruses.

2. Shower intentionally.

Excessive time in the shower won’t wash away your dry skin — in fact, it will likely make it worse. This winter, strive to shower only once a day for no more than five to 10 minutes at a time, per recommendations from Harvard’s Men’s Health Watch. While bathing, it is also important to keep the temperature lukewarm, as hot water is more aggressive on your skin and quickly acts to remove its natural oils.

3. Avoid scented soaps.

When it comes to dry skin, those fun seasonal fragrances are best left to candles and room sprays. According to the Cleveland Clinic, added fragrances can cause micro-irritations that can accumulate over time and cause dry, itchy or cracked skin. If you’re dealing with dry skin, it’s best to choose unscented soaps with glycerin, which are generally more moisturizing and gentler on skin.

4. Save shaving for last.

Because warm water opens your pores, wai

KinoMasterskaya // Shutterstock

The glitz and glam of Hollywood captures the attention of Americans starting from an early age. Beyond celebrities’ Instagram Stories and red carpet poses, there are actors out there paying their dues and honing their craft in pursuit of a sustainable career or a fulfilling sideline. Submitting to casting calls is a big part of that journey.

Whether you’re a working actor or an aspiring one, you might be curious to know which movies and TV shows are casting roles near you. Backstage compiled a list of projects casting right now across the U.S., and which roles they’re looking to fill.

Grusho Anna // Shutterstock

TV Series, Real Professional Cooks & Chefs

– Project type: reality TV
– Roles:
— Real Professional Cooks & Chefs for TV Series (chorus / ensemble, 18+)
— Real Professional Cooks & Chefs for TV Series (models, 18+)
— Real Professional Cooks & Chefs for TV Series (real people, 18+)
– Roles pay up to: $5,200
– Casting locations: nationwide
– Learn more about the reality TV show here

muratart // Shutterstock

‘All Hail Santa Claus’

– Project type: feature film
– Roles:
— Nick (lead, male, 18-28)
— Ella (day player, female, 21-30)
— Ian (day player, male, 18-28)
– Roles pay up to: $2,241
– Casting locations: New York, NY
– Learn more about the feature film here

Grusho Anna // Shutterstock

Amazon MGM ‘CTTS’

– Project type: feature film
– Roles:
— BG Pedestrians (background / extra, 18+)
– Roles pay up to: $224
– Casting locations: New York, NY; Kingston, NY; Saugerties, NY; Newburgh, NY
– Learn more about the feature film here

Read more

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Picture this: Pristine planners spread across desks, meticulously crafted goal lists, and conversations filled with ambitious resolutions. It’s January, and the air buzzes with possibility. The new year invites transformation and reinvention.

Fresh starts have a real pull. They offer hope, sharpen our intentions, and spark motivation when we need it most. And there is science behind that emotional lift. Researchers call it the “fresh start effect,” a well-documented boost in motivation that often shows up around meaningful time markers like the beginning of a new week, month, or year.

But here’s something worth considering as the confetti settles: What if beginning the year does not require starting over?

What if there’s another way to approach the beginning of the year, one that respects where you are right now?

Blueprint examines how a gentler beginning might be just as meaningful, and often more sustainable, than the dramatic reinvention we tend to demand of ourselves.

The “Fresh Start” Story We’ve Been Sold

New Year’s resolutions are practically a cultural tradition. Every January comes with an invisible message: This is the moment you become a better version of yourself. Not just slightly improved, but completely transformed.

It shows up in the phrases we repeat like mantras:

• “New year, new me.”
• “This is my year.”
• “Starting fresh.”

These slogans sound empowering, but they also contain an unspoken assumption: Who you were last year is not good enough for this year. That framing changes how we approach self-improvement. We make complicated plans. We overhaul routines overnight. We try to “fix” our perceived flaws all at once. And when that all-or-nothing approach inevitably gets hard, it can quietly turn into disappointment, self-blame, and the familiar feeling of falling behind. This is not a personal failure. It’s often a design problem.

As a 2023 Forbes Health/One Poll survey shows, many people struggle to keep their New Year’s resolutions, and it’s common for motivation to fade as the year goes on, with the average resolution lasting 3.74 months.

Why the New Year Feels So Powerful Even When Life Feels Messy

There is something uniquely magnetic about the start of a new year. It is not just the calendar turning over. It is the symbolism.

A new year creates a sense of separation between “before” and “after.” And psychologically, that can be incredibly motivating. That is exactly what the “fresh start effect” describes: the way time markers help people mentally distance themselves from past mistakes and re-engage with aspirational goals.

January also comes with a built-in storyline:

• Everyone else is setting goals, so it feels like you should too.
• The holidays disrupted routines, so structure suddenly feels appealing again.
• Starting on Jan. 1