By Elise Haulund, CNN
Whitney Hand was in her laundry room when she heard her daughter scream from the kitchen.
“It was a sound I’d never heard her make before, and she just kept screaming, ‘Mom!,’ so I went in there, and I didn’t really understand what was going on at first, but she was clearly in a ton of pain,” said Hand, who lives in Atlanta.
Hand quickly realized what happened: Her fifth-grader had put a NeeDoh toy, a viral gel-filled sensory toy, in the microwave to soften it — something the toymaker explicitly warns against.
When she took the NeeDoh SplootSplat toy out of the microwave, it exploded, sending the scalding hot liquid inside the toy onto her face and arm.
“It’s so viscous, it’s like glue, and so for it to be boiling hot and on her skin, I started to try to wipe it off, but it was pulling her skin off with it,” Hand said.
The Hand family’s story is one of many popping up around the country as children have been microwaving the gel-filled sensory toys after seeing the trick on social media videos. Some people have experienced serious burns to their hands, arms, laps and faces.
Dr. Emily Werthman, the manager of the Johns Hopkins Burn Center in Baltimore and a Certified Burn Registered Nurse, estimates she has seen about a dozen such cases recently.
“We’ve seen a handful of these cases just in our burn center alone, and if you ask burn centers throughout the country, they will tell you the same thing,” Werthman said. “Unfortunately, those handfuls at every burn center add up to an unfortunately large number of kids who are getting injured.”
Hand had not heard of the NeeDoh trend and was not aware that her daughter had been microwaving the toys. The NeeDoh website displays a warning: “NeeDoh products are designed to stay sealed and should not be cut open, eaten, heated, frozen, or microwaved, as misuse can damage the toy and create safety risks.”
“I was like, ‘Why did you even think to do this?’ And she said that, you know, she’d seen it on YouTube and that that’s where she learned to do it,” Hand said. “She said other kids at school had talked about doing it, and so it just is a trend that she tried.”
The gel-filled toys can also pop and cause burns inadvertently after being left in hot cars or sitting out in the sun, Werthman said.
“We have to talk to kids about how unsafe it is to be microwaving these toys and how to be careful with them if you leave them in the car,” Werthman said. “We should be really teaching them not to leave them in the car, or on the pool deck, or wherever it’s going to be overheated.”
Last year, the nonprofit Consumer Reports sent a letter to the Consumer Product Safety Commission urging it to investigate the NeeDoh toys, which are produced by the company Schylling, after multiple reports of children sustaining burns from the products. In a response to CNN, CPSC did not comment on whether it plans to investigate.
“We are disappointed to see there has been a trend on social media demonstrating misuse of our NeeDoh® products,” Meghann Ellis, the chief financial officer of Schylling, said in a statement emailed to CNN.“Misusing a NeeDoh® product by microwaving, heating, or freezing is dangerous and could cause injury to the consumer.”
Ellis said NeeDoh packaging and online listings include safety warnings, and the company is working with social media companies, such as TikTok, to take down content encouraging misuse of its products.
CNN reached out to TikTok for comment and has not received a response. A search on TikTok for microwaving the NeeDoh toys now brings up a safety warning, not video content.
A YouTube spokesperson to