By Edward-Isaac Dovere, CNN
New Orleans (CNN) — Quietly, someone no one had been thinking about as a 2028 contender showed up to a meeting of Democratic activists here and started to incept a presidential campaign – including for himself.
It helped that the meeting was in the city that gave Mitch Landrieu the accent with which he squeezes three soft syllables out of the second word in “New Orleans.”
“You can begin to dream about the America that should be. Because we are not going back to where we were. It’s like when New Orleans got destroyed by Katrina,” he told a gathering of the Young Democrats of America attached to an otherwise ho-hum seasonal meeting of the Democratic National Committee this month.
“We grabbed our past – that was important, that told us who we are,” Landrieu added. “We got rid of the mistakes we made. And we looked forward to a new day where we can make New Orleans the city it should have been if we had gotten it right the first time.”
He was riffing without notes.
“You get to construct a new day, if you win,” he said. “And that is what 2028 and beyond is going to be about.”
More Democrats were with Landrieu that night upstairs at the famous Galatoire’s restaurant in the French Quarter – elected officials, operatives and influencer Carlos Espina, who has 14 million TikTok followers and had keynoted the main DNC meeting earlier that afternoon.
Multiple people in the room who listened to his toast told CNN later they’d been surprised how much it felt like a soft launch.
Upward of two dozen Democrats are already writing books, touring potential early primary states or otherwise setting up presidential campaigns-in-waiting. Most are better known than Landrieu. But with few registering as more than a blip in early polls, plenty of less familiar names see an opening to make their case and see if they can catch on.
Walking along the Mississippi River the next afternoon after yet another speech, this time to the DNC executive board, rousing them to be as hard-nosed as necessary to win big in this fall’s midterms, Landrieu bit harder than most when acknowledging that what would be a dark horse presidential run is very much on his mind.
“Whether I’m the president or one of a hundred of my best friends are president, I am at a point in my life where I really feel like the future of the country is at stake,” Landrieu told CNN. “And so, people say, ‘What, are you going to run for president?’ Maybe.”
A native son
In the run-up to the 1976 election, with America was still reeling from Watergate, New Orleans Mayor Moon Landrieu thought about running for president, seeing a path for an outsider conciliator in a race that ultimately put another southerner, Georgia Gov. Jimmy Carter, in the White House. (The way Mitch Landrieu tells the story, it was his grandmother who was most disappointed, saying when Moon Landrieu passed on a campaign, “All the other mother’s sons are running for president, and mine’s not.”)
Mitch Landrieu is one of nine children, a former state lieutenant governor who ran for mayor after Katrina ravaged his hometown and lost before winning four years later.
Last week, as he led a mini-tour of the waterfront he worked to revitalize, Landrieu could point to the ferry system to the city’s west bank with its new terminal, the land he’d swapped with the railroad to build three miles of parks, fountains and walkways, where he could point out how new sewage and water systems, revamped schools and libraries stood in spots that were once under 17 feet of water.
The workers setting up for the French Quarter festival who greeted him with hugs, the many people who called out “Hey Mitch!” or “We need you back,” the man with the candied pecan sampler tray who insisted on a