By Isa Cardona, CNN
Bogotá, Colombia (CNN) — Music cuts and restarts inside a dance studio in the country’s capital, as dancers count out loud, refining precise transitions late into the night.
V14 is one of many dance studios in the city known for training urban styles like Reggaeton. But tonight, the choreography filling the room comes from halfway across the world.
Empire, a seven-member co-ed dance group, is rehearsing K-pop routines, part of a growing movement of Colombian dancers who are training, competing and building communities around Korean pop music.
Across Latin America, that connection has expanded rapidly, even though it originates thousands of miles away.
“We as Latin people love to party, we love to enjoy music,” said Johanna Valentina Espinosa, Empire’s leader, who performs under the name Vay. “K-pop brings that feeling of friendship and enjoying things together.”
From fandom to participation
K-pop has been present in Colombia and across Latin America for over a decade, with concerts by acts like ATEEZ and NCT 127 drawing thousands of fans in Bogotá. This year, the country is set to welcome boy group phenomenon BTS for the first time, a milestone moment for local fans and a sign of how far the region has moved from the margins of global K-pop tours.
On the ground, social media has helped the genre’s fandom evolve into an organized, visible cultural scene. Colombian K-pop dancers are no longer only consuming the genre, they are actively participating in it.
Events like the K-Pop World Festival, supported by Korean embassies worldwide, have helped provide structure and visibility for local performers.
In Colombia, the annual competition draws dancers from across the country and serves as a meeting point for the broader K-pop community. While only a small number of teams advance internationally to the final in South Korea, the event reinforces connections between fans, performers and cultural institutions.
Cultural exchange and diplomacy
It is part of a wider effort by the Embassy of the Republic of Korea to promote Korean culture through music, film, television, fashion and food as part of Hallyu, or the “Korean Wave.”
“Hallyu is more than a cultural asset,” said Kyungho Park, Second Secretary at the South Korean embassy in Colombia. “It is a strategic asset that enhances Korea’s national image and promotes people-to-people exchange.”
That influence often extends beyond entertainment. Sofía Alfonso Gaitán from the embassy’s Culture, Education and International Cooperation section noted that many participants in K-pop competitions later apply for scholarships to study abroad, turning dance covers into long-term aspirations.
A regional network
On the rooftop of the Plaza Claro shopping mall, members of the all-male group Double Blade rehearse formations against the city skyline, drawing curious onlookers. Similar scenes play out across the city, where public space has become an essential part of the K-pop dance culture.
“We’re a very new group, less than six months together, and we’re already competing with groups that have many years of experience,” said Leonardo Gómez, also known by his stage name Drako, the leader of Double Blade. “I feel very proud of my group because they are very hardworking people.”
For many dancers across the world, K-pop became more than a hobby during the pandemic years. With studios closed and events canceled, social media became their stage and community.
“I think K-pop is getting really popular in Colombia because after the pandemic, a lot of things changed and the K-pop wave grew a lot,” said Juan Pablo García or Jwamp, a member of Double Blade. “The dance community became a very important foundation for K-pop to grow here.”
Others say the genre’s appeal goes