By Lily Hautau, CNN
(CNN) — Have you ever seen a kid glued to their tablet at a restaurant while their parents enjoyed dinner or were on devices themselves? That scenario embodied the ‘iPad kid” era, but we may see a change as some parents are shifting their attention away from screens and toward real-world adventure and hands-on activities, according to Pinterest’s first Parenting Trend Report.
The report, published Tuesday, indicates that “families are thoughtfully designing childhoods rooted in creativity, intention, and meaningful experiences,” said Sydney Stanback, global trends and insights lead at Pinterest, via email.
To identify these trends, Pinterest combined data-driven analysis with human insight, drawing from more than 600 million monthly users and more than 80 billion searches per month, Stanback explained. The analysts did not just track keyword spikes but also reviewed colors, aesthetics and styles to understand how taste evolves.
Shifting toward experience-filled childhoods
Pinterest revealed a surge in searches for “screen free activities,” “family traditions ideas,” “no phone summer” and the “digital detox aesthetic.” These upticks signal that “parents are paying attention,” according to Dr. Brian Razzino, a licensed clinical psychologist based in Virginia who was not involved in the report.
“When you see dramatic increases in searches for things like sensory play, DIY playgrounds, or positive discipline, that tells me parents are actively trying to shape their children’s environments in a thoughtful way,” said Razzino, author of “Awakening the Five Champions: Keys to Success for Every Teen.”
Searches for “educational activities for kids” are up 280%, while “outdoor learning” is up 65%, indicating a growing interest in offline learning and nature-based activities. Other trending searches include environmental and wild animal activities, daily routine charts, educational crafts, cognitive worksheets and math activities for kids, according to the report.
Even at home, the study found that parents are searching ways to upgrade their living spaces into playgrounds and creativity labs, with searches for “DIY kids playgrounds” up 630% and “sensory play ideas” up 1,070%.
Other popular searches include interactive walls for kids, construction activities, pretend play food, and arts and crafts.
Razzino sees these trends as a reflection of parents’ desire to build core capacities in their children — resilience, curiosity, self-regulation, empathy and agency.
“These don’t grow automatically,” he explained but are built through lived experience. “The search trends suggest parents are looking for ways to build those capacities deliberately. They’re not just reacting to technology. They’re asking, ‘What kind of childhood do I actually want to build?’ That’s one of the most encouraging findings in this report.”
Balancing tech and real-world connection
The shift comes as many parents notice rising anxiety and distraction in their children. “Digital environments are incredibly efficient.
They solve boredom instantly. But developmentally, friction is not a bug — it’s a feature,” Razzino said.
“Kids build executive function, emotional regulation, and confidence through effort, trial and error, and real-world problem solving. If too much of their time is frictionless, parents intuitively feel like something is missing,” he explained.
The report also notes a rise in nostalgia-driven play and experience-rich travel such as planning road trips, family traditions and hands-on activities to create those lasting memories.
Years from now, most kids won’t remember the level they b