By Lisa Respers France, CNN
(CNN) — If you’ve spent any time online, you’ve probably heard the phrase “you don’t know ball” used to point out a lack of knowledge.
It seems that some of those complaining most loudly about Bad Bunny being picked to headline the Super Bowl LX halftime show don’t know ball.
At least, they don’t seem to know that the National Football League (NFL) is not new to global superstars, nor controversy. The Puerto Rican “DeBi TiRAR MaS FOToS” singer’s selection has come with both – but will also bring more eyes from around the world onto the sport in a way the league has been craving.
The NFL’s quest to bolster its international fan base has been the driving force behind having more games played abroad, according to Sam Sanders, host of KCRW’s “The Sam Sanders Show.”
The league has been “seeing what’s happening with FIFA and with the World Cup and the way that soccer is truly an international sport and saying, ‘We want that too,’” he told CNN.
For the 2026 football season, the NFL has announced regular season games to be played in London, Madrid, Melbourne, Mexico City, Munich, Paris and Rio de Janeiro.
The six international games aired in 2025 on the NFL Network — which included games in Dublin, London, Berlin and Madrid — averaged 6.2 million viewers across television and digital, according to Nielsen figures shared by the league. That’s the highest season viewership average for international games on record, they added.
But they want more, and the easiest way to do that? “Have the biggest pop star in the world, who happens to sing in Spanish and is big globally, play your halftime show,” Sanders said.
To Jorell A. Meléndez-Badillo, a historian and author of “Puerto Rico: A National History” whose historical writings about the territory were incorporated into Bad Bunny’s YouTube content, it makes sense.
“I think it was a marketing decision on behalf of the NFL – to have a Spanish-speaking artist that just so happens to be the biggest star in the world,” he told CNN.
In search of a cultural touchdown
Some conservatives have taken issue with Bad Bunny, born Benito Antonio Martínez Ocasio, for years, whether it was his flirtation with gender fluid fashion or his outspoken criticism of Donald Trump’s administration and its immigration policies.
Online, conservatives have threatened to boycott the Super Bowl and the NFL more broadly, with influential voices like Newsmax host Greg Kelly and Tomi Lahren openly criticizing the league for choosing Bad Bunny as the performer.
President Trump recently said he would not be attending the game and criticized the involvement of both Bad Bunny and rock band Green Day, who are longtime critics of his and are scheduled to perform as part of a special tribute before the game.
“I’m anti-them,” Trump said. “I think it’s a terrible choice. All it does is sow hatred. Terrible.”
It appears someone forgot to tell NFL commissioner Roger Goodell to be worried.
During the commissioner’s annual state of the league address on Monday, Goodell defended Bad Bunny’s selection, saying he is “one of the great artists in the world” and “that’s one of the reasons we chose him.”
“But the other reason is he understood the platform he was on, and that this platform is used to unite people, and to be able to bring people together with their creativity, with their talents, and to be able to use t