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You probably felt the sting of high prices during your holiday shopping or last trip to the grocery store. You’re not alone.
The latest government data shows that inflation has continued to come down from its post-COVID-19 pandemic highs but also that wage growth is slowing. And more Americans are struggling to pay for everyday essentials: A recent analysis from the Brookings Institution found that as of 2023, one-third of the American middle class cannot afford their basic necessities.
Groceries, gas, housing, insurance, and even the little things that used to feel manageable now seem to cost noticeably more, says Alex Barnes, a wealth manager at Savvy Advisors. He says that for many households, the challenge is not reckless spending — it is that expenses have simply outpaced what individuals and families bring home from work.
“The affordability crisis is hitting everyone hard, and if you are feeling stretched, you are not alone,” Barnes says. “The good news is that while we cannot control inflation or the rising cost of goods and services, there are practical steps that can help restore some breathing room.”
Here, Current, a consumer fintech banking platform, shares six moves to make now that can help you save.
1. Strategize at the grocery store
While food is a necessity, what you buy and where you shop can make a meaningful difference in terms of how much you can save. For instance, frozen meat and produce can be less expensive than fresh alternatives, allowing you to buy in larger quantities without worrying about them spoiling quickly. Canned goods also often last longer and reduce food waste, Barnes says.
He says that if you prefer to stick with fresh options, swapping one item for another — like chicken thighs instead of chicken breast or chuck roast instead of ribeye — can significantly lower your grocery bill without sacrificing your plan.
Meal planning and prepping early in the week can also help.
“Planning ahead allows you to buy ingredients that work across multiple meals, review store sales before shopping, and reduce impulse purchases,” Barnes says. “Buying nonperishable items from stores like Walmart, Target, or warehouse clubs such as Costco or Sam’s Club can also lower costs, as these retailers are often able to price items more competitively than traditional grocery stores.”
2. Turn price volatility into an advantage
Many people lose money because they shop emotionally, not strategically — but when prices move around, the flexible household wins, says Gabriel Shahin, founder and CEO at Falcon Wealth.
He recommends tracking prices on staples you already buy and stocking up when prices drop.
“Rotate brands instead of staying loyal, buy generic when quality is comparable, and plan purchases around sales cycles,” Shahin says. “Over a year, this doesn’t feel dramatic, but it can quietly save thousands without changing your lifestyle.”
3. Improve your debt situa