By Don Riddell, CNN
(CNN) — Norway’s impressive run at the World Cup is yet another reminder that they’ve got this whole sport thing figured out.
Whether it’s soccer, golf, tennis or – of course – winter sports at the Olympics, a tiny nation of just 5.5 million people is now churning out world beaters at an extraordinary rate.
Norway’s inimitable striker Erling Haaland is the obvious star of the highlight reel, but one of the many secrets of their success can be found in stoppage time of the game against five-time world champion Brazil. In a 40-second sequence, captain Martin Ødegaard and several of his teammates frustrated their opponents by passing the ball among themselves, “showboating” against a team who invented the phrase.
“They don’t play with pressure,” explained Norwegian podcaster Martin Sleipnes to CNN Sports. “In that sequence, they just play as if they’re teenagers on a five-a-side game, they just enjoy themselves. You can tell it by watching the body language, when the pressure goes away you are free to do whatever.”
Afterwards, Haaland explained on social media the difference between the teams.
“To have 250 million, or however many it is in Brazil, to expect you to win a football game is not easy. So, the pressure is on them, and you could kind of see that today, we just played football and enjoyed it,” he said.
In five matches between the two countries, Norway has won three times, and the Røde, Hvite, Blå is the only team that Brazil has never beaten.
The absence of pressure is deeply ingrained in the Norwegian sports culture.
“We are not concerned about winning, but about learning,” said Bodø/Glimt’s General Manager Frode Thomassen to CNN Sports earlier this year, explaining how a minnow club from a small town in the Arctic Circle had managed to beat Manchester City, Atlético Madrid and Inter Milan in its first season in the Champions League.
Now, after a 28-year World Cup absence, the national team is building on Norway’s domination of the last three Winter Olympics, leaving Milan Cortina in February with a record 18 golds and 41 total medals.
A tiny nation of roughly the same population size as the US state of South Carolina – has figured out how to keep beating countries like China (1.4 billion), the US (342 million), Germany (84 million), Italy (59 million) and Canada (40 million). Clearly, they’re doing something right, and perhaps some of their rival nations like the United States could learn something from them.
It might come as no surprise that a Nordic country would excel in winter sports, but Norway has been punching well above its weight in many sports for some time. Its triathlon program is celebrated as the best in the world, Viktor Hovland is one of the top golfers, Casper Ruud made it to world No. 2 in the ATP rankings, Haaland is in contention for the World Cup’s Golden Boot and is one of the most feared strikers in the “Beautiful Game” and Ada Hegerberg won the most prestigious individual honor in world soccer, the Ballon D’Or.
There are many reasons for Norway’s success, but there is one common theme: An emphasis on fun and enjoyment that starts at the grassroots level. If one player gets a trophy, everyone gets a trophy; they want as many children as possible to return the following season.
Former Norway goalkeepe