By Adam Cancryn, CNN
(CNN) — President Donald Trump is preparing to make health care a central focus of his midterm sales pitch, despite weak polling and misgivings among some of his own advisers about elevating an issue that’s long proved disastrous for the Republican Party.
The approach developed by Trump and his senior aides aims to spotlight key priorities that they believe carry broad voter appeal, like lower drug prices, while seeking to preempt an expected barrage of Democratic attacks over rising health costs, according to more than a half-dozen administration officials and others familiar with the matter.
“We’ve done a bad job over the years in that we don’t talk about health care, and when we do, it’s only when we’re forced to,” said a Trump adviser involved in the discussions. “There’s good stuff that Trump’s trying to do, and we need to get more aggressive on it.”
The strategy has already created some headaches.
Trump officials in recent weeks have pitched GOP lawmakers on mounting a longshot bid to pass major health legislation ahead of November’s midterm elections, despite little congressional appetite to do so. And inside the administration, White House aides are orchestrating an extraordinary shakeup of Trump’s health department in an attempt to remedy concerns about its messaging operation and move its focus away from more divisive topics like vaccines.
The intensifying emphasis on health care marks the White House’s latest bid to solve the cost-of-living woes dragging down Trump’s approval ratings and deepening fears within the GOP of a midterm rout. On Thursday, the president will travel to Georgia to deliver the latest in a set of affordability-focused speeches touting his economic accomplishments.
That message hasn’t resonated widely with voters so far, polling shows. While there’s hope that shifting toward health care will help the administration gain traction, several Republican allies working on the issue privately characterized the approach as a sign of the sheer depth of the challenge facing the administration nine months out from Election Day.
“There truly are not many things they will be able to do that will alter the fate of the Republican majority,” said one Republican close to the White House. “That’s obviously a tough place for them to be.”
History of failure
Republicans have struggled for more than a decade to formulate a winning health care platform, most notably failing repeatedly during Trump’s first term to repeal and replace Obamacare. That 2017 episode alienated voters and shifted the politics of the issue decisively toward Democrats, presaging a 40-seat swing that cost Republicans control of the House the following year.
Since then, Democratic candidates have enjoyed a sustained polling advantage on health care. And despite Trump’s efforts to revamp the GOP’s agenda by embracing the Make America Healthy Again movement and staking out a more populist position on drug prices, there’s little evidence he’s managed to significantly narrow the gap.
A White House official argued that Trump could still defy the party’s history on health care and insisted that the administration is committed to campaigning on the issue. Major parts of the president’s health agenda, such as cutting drug prices, are broadly popular, the official said, and can serve as tangible evidence that the administration is addressing affordability concerns.
“POTUS isn’t the traditional Republican, and many of the things we do don’t fit in the traditional Republican mode,” the official said. “He’s already built something here.”
But in recent briefings on midterm strategy, Trump’s political advisers offered a blunter motivation for leaning in on health care: They have no other choice.
James Blair, the White House deputy chief of staff, and top Trump pollster Tony Fabri