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You may think that a lawn is just grass that needs regular mowing and maintenance. But for superfans of the Buffalo Bills, Philadelphia Eagles, and other favorite teams, a lawn is something used as a billboard for loyalty, team rivalry, and plain old fun.
With the sports team lawn logo trend, homeowners take fandom to a whole new level, LawnStarter reports. According to Luke Lorick, president of Tailgating Challenge and founder of National Tailgating Day, the fan experience has steadily intensified over the years.
“It started with flags and now … (fans even) decorate their lawn to ensure everyone knows the team they support.” That’s the energy fans are channeling today. And it has taken root not just in tailgate-heavy college towns but also in suburban neighborhoods.
Lawn Art for Superfans of All Ages
At Heathwood Assisted Living, on days when the Buffalo Bills are playing, you’ll hear the clapping and cheering of its decked-out residents and staff as they support their team.
That excitement is even more intense with the Bills in the AFC playoffs for the seventh consecutive season.
Tabitha Kennedy, activities director at Heathwood, said the residents have been watching the Bills’ games “for many, many years.”
Aged between 70 and 100, most are lifelong Bills superfans and are likely among the oldest members — you might even say godfathers — of the Bills Mafia.
The residents’ celebratory energy is so infectious that even the younger-generation staff loves watching Bills games with them.
“We just get together and watch it together. They all have their Bills gear on,” Kennedy said.
During the playoffs, Kennedy (who grew up as a Bills fan herself) holds special events for the residents of the assisted living facility.
“We have the Bills’ Billieve banner that we hang. Residents love to take pictures of (our life-size) Josh Allen” in the hallway.
So when they celebrated Assisted Living Week in September 2025, which coincided with the Bills’ season opener, Kennedy took their superfandom a step further.
She hired Brian Koperski, owner of Bricks Lawn Art and fellow diehard fan of the Buffalo Bills, to paint a giant Bills logo on the lawn.
It was a complete surprise for the residents. And when word got out, “Even families were coming here to take pictures with their loved ones, so that meant a lot,” Kennedy added.
The Art and Science Behind Lawn Logo Painting
Commercial sponsorship logos have been painted on college football fields for at least a few decades in postseason play. And while no one knows for sure when fans started painting logos on their lawns, the idea has gained popularity in recent years as the internet and social media have helped make it a trend.
David Daud, owner of Destyn Designs in Philadelphia, witnessed how the sports team lawn logo trend took off. In 2022, before the Eagles went to the Super Bowl, he also started creating lawn “jawns” (Philly slang for any person