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Adidas shares get a lift from London Marathon winners

Kraig Pakulski 0 20 Article rating: No rating
Kenya's Sabastian Sawe crosses the line to win the men's race in a new world record time at the 2026 London Marathon on April 26.

By Hanna Ziady, CNN

London (CNN) — Shares in Adidas climbed Monday, after Kenya’s Sabastian Sawe set a new world record in the London Marathon on Sunday while wearing the German sportswear maker’s newest running shoe.

Adidas gained nearly 2% in the early afternoon in Frankfurt, before paring gains to trade 1.4% higher at €138 ($162) a share. The stock is down more than 18% this year, however, as the brand contends with US tariffs and fewer sales in its Middle East stores, alongside an intensely competitive sportswear market.

Sawe became the first man to run a marathon in under two hours in an official race, setting a new record of 1:59.30. Yomif Kejelcha from Ethiopia finished shortly behind him, with a time of 1:59.41. Meanwhile, fellow Ethiopian Tigist Assefa set a women-only world record of 2:15.41.

All three were wearing the new adidas Adizero Adios Pro Evo 3 shoe, the lightest shoe in the brand’s Adizero range, weighing an average 97 grams. The shoes, which launched with a limited release on April 23, cost $500 a pair, according to the company’s website.

The London Marathon results are important for Adidas, “given the visibility and popularity of running,” Adam Cochrane, an analyst at Deutsche Bank told CNN. “For Adidas, this provides an important milestone for a successful rebuild of their running franchise.”

The marathon results deliver Adidas a victory over rival Nike after several difficult years for the company, which suffered financial losses following a failed collaboration with Kanye West, who changed his name to Ye.

The more recent success of the brand’s Samba and Gazelle sneakers has helped it move beyond that debacle in the minds of consumers, but the marathon “will cement the sporting credibility of Adidas in an important and growing category,” according to Deutsche Bank’s Cochrane.

“The London Marathon wins highlight the research and development work put in by Adidas over a number of years,” he said. “The key will be taking the marketing boost… and transferring this into customer demand amongst club and casual runners.”

Sawe’s London Marathon time shatters the previous world record, held by the late Kenyan athlete Kelvin Kiptum, who finished the Chicago Marathon in 2:00:35 in 2023.

In 2019, Eliud Kipchoge, also from Kenya but wearing Nike trainers, became the first man to run a marathon in under two hours. However, his time did not count as an official record, as the race was held under controlled conditions.

“The adidas family is incredibly proud of Sabastian and Tigist’s historic achievements, marking the fastest times humans have ever run in a marathon,” Patrick Nava, general manager at Adidas Running said in a statement. “This is a testament to the years of hard work and dedication they have made, alongside our innovation team,” he added.

The-CNN-Wire
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CNN’s Sophie Tanno contributed to this report.

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Mild Monday, tracking small showers Wednesday

Kraig Pakulski 0 19 Article rating: No rating

Partly cloudy to mostly clear skies prevail Monday morning. Expect a few fog prone areas to have visibility impacts through the early morning hours. Highs rise into the 60s and low 70s. Most areas hold below average, grab extra layers! Winds will be breezy at times but not up to advisory levels. Marine waters are calm for surfers.

Tuesday will start a with a few marine clouds before a fast clearing pattern by lunch. Highs look rinse and repeat from Monday. Winds will be. blustery at times but failing top reach advisory level. Marine waters appear calm with a small westerly swell. Overnight lows will be additionally cool into the 40s for most.

Wednesday looks below average and windy. A small low pressure system will bring 10% chance of rain or less to the area. Isolated showers are possible and most likely inland. All rain amounts will be dismal and less than a tenth of an inch. The timeline looks that most pop up showers develop after lunch, and we cant rule out a stray shower crossing over the beach. Lingering 10% holds into early Thursday morning. We dry Friday and warm into the weekend. Expect 70s and sunshine!

The post Mild Monday, tracking small showers Wednesday appeared first on News Channel 3-12.

Mild Monday, tracking small showers Wednesday

Kraig Pakulski 0 19 Article rating: No rating

Partly cloudy to mostly clear skies prevail Monday morning. Expect a few fog prone areas to have visibility impacts through the early morning hours. Highs rise into the 60s and low 70s. Most areas hold below average, grab extra layers! Winds will be breezy at times but not up to advisory levels. Marine waters are calm for surfers.

Tuesday will start a with a few marine clouds before a fast clearing pattern by lunch. Highs look rinse and repeat from Monday. Winds will be. blustery at times but failing top reach advisory level. Marine waters appear calm with a small westerly swell. Overnight lows will be additionally cool into the 40s for most.

Wednesday looks below average and windy. A small low pressure system will bring 10% chance of rain or less to the area. Isolated showers are possible and most likely inland. All rain amounts will be dismal and less than a tenth of an inch. The timeline looks that most pop up showers develop after lunch, and we cant rule out a stray shower crossing over the beach. Lingering 10% holds into early Thursday morning. We dry Friday and warm into the weekend. Expect 70s and sunshine!

The post Mild Monday, tracking small showers Wednesday appeared first on News Channel 3-12.

A Plan to Cut a California Tax is Going to Voters. Why LA’s ‘Mansion Tax’ is At The Center Of It

Kraig Pakulski 0 21 Article rating: No rating
By Ben Christopher, CalMatters California’s secretary of state announced Tuesday that a tax-chopping proposition — one backers have spent years trying to put before voters — is now officially eligible […]

The post A Plan to Cut a California Tax is Going to Voters. Why LA’s ‘Mansion Tax’ is At The Center Of It appeared first on edhat.

I took the manosphere’s ‘red pill,’ so other parents don’t have to

Kraig Pakulski 0 20 Article rating: No rating
If you’re not familiar with the term “red pill

By Katie Hurley, CNN

(CNN) — My 17-year-old son isn’t much of a TikTok enthusiast. There was a time when he watched basketball content and followed some musicians he likes, but a few three weeks ago, he deleted the app. Stating he just didn’t use it anymore, it was almost as if he had ghosted it.

But I wondered why after he mentioned something to me in late January, after TikTok changed its ownership structure for US users: “Good news on TikTok: less porn. Bad news: lots of red pill content.”

If you’re not familiar with the term “red pill,” it’s a nod to the “Matrix” movies — referring to men waking up to the “harsh truth” that men are oppressed by a feminist society. In a nutshell, it’s fringe content that positions men as victims of a society that favors women.

I’m lucky that my son was never one to lose time scrolling.
He’s always preferred to shoot hoops or hang with his friends, and he deleted the app on at least one other occasion because he found the repetitive content annoying. (If you identify as a male adolescent, good luck “curating” your algorithm. People often give that advice, but he found that it’s completely unrealistic in teen boy world. You get what they give you.)

It’s hard to escape the red pill-promoting manosphere these days because it doesn’t live on TikTok alone. Boys and men can stumble into this content on YouTube, other social media apps and gaming, and even in the real world when peers bring the content right into the classroom or friend group. It also sneaks up on them. I don’t imagine many teen boys are heading to their favorite app and searching “how to be a misogynist.” When I talk to teen boys, they typically tell me they see red pill content after they search for fitness, skin care or hair care videos.

I took a deep dive into the manosphere for my new book, “Breaking the Boy Code: The New Playbook for Raising Resilient Boys” because I couldn’t find practical solutions for parents and educators dealing with this “boy crisis.” We need more than scary headlines and alarming statistics.

The “red pill” content I explored becomes more intense over time, including racist and misogynistic themes, but it can take a while. In the beginning, the lines between self-help and radical thought are blurry at best.

Netflix recently called attention to this growing problem in “Louis Theroux: Inside the Manosphere,” a documentary focused on some of the biggest influencers in this space. That attention helps make parents aware of the threats to boys online. But I wanted to know more about the impact on our boys.

I learned that 73% of adolescent boys regularly encounter masculinity-related content and nearly 1 in 4 experience high levels of exposure, according to a 2025 Common Sense Media survey of over 1,000 US male adolescents between the ages of 11 and 17.

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