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Each awards season, the Grammy nominations prompt a familiar debate: which artists and songs truly defined the year in music? While critical acclaim and cultural impact dominate much of the conversation, audience behavior leaves its own trace across streaming platforms, radio playlists, and video services. Those signals, taken together, offer a clearer picture of which nominees sustained attention over time and which gained momentum as the eligibility period drew to a close.
Viberate Analytics takes a closer look at two of the Grammy Awards’ most closely watched categories — Best New Artist and Song of the Year—by comparing how nominees performed across major music platforms during the eligibility year. Rather than speculating on voting outcomes, the analysis focuses on measurable indicators of reach, growth, and consistency to show which contenders stood out in practice.
Scope of the analysis and data sources
Eight nominees were examined in each category. All artists and songs were evaluated using the same metrics to ensure comparability. The analysis draws on verified performance data from Spotify, YouTube, radio airplay, and Spotify playlists—platforms that collectively capture streaming demand, video consumption, editorial support, and broadcast exposure.
Two timeframes were used. A twelve-month window reflects overall scale and presence during the eligibility period, while a thirty-day window at the end of that period highlights late-year momentum. Daily performance patterns were reviewed to understand trend direction, but aggregated figures formed the basis for comparison. Metrics were normalized within each nominee group so that no single platform disproportionately influenced the results.
Best New Artist: performance signals across platforms
The Best New Artist category brings together performers whose profiles expanded most visibly over the past year. The eight nominees included in this analysis are:
- KATSEYE
- Olivia Dean
- Alex Warren
- sombr
- The Marías
- Addison Rae
- Lola Young
- Leon Thomas
Across the group, performance varied sharply depending on platform. Some artists built their following primarily through video, accumulating hundreds of millions—or even billions—of YouTube views, while others showed steadier gains through streaming and playlist exposure. Radio airplay added another layer, revealing which acts translated listener interest into broader industry support.
Among the nominees, Olivia Dean emerged as the most balanced performer across metrics. Over the twelve-month period, she posted the strongest growth in monthly Spotify listeners within the group, pointing to sustained audience expansion rather than a short-lived spike tied to a single release. Her music also reached the largest audience through Spotify playlists, benefiting from consistent placement in both editorial and algorithmic selections.
Radio data reinforced this trajectory. While several nominees accumulated higher total spin counts earlier in the year, Olivia Dean’s airplay in